Social Media For Small Business
Having your local target audience get to know you as a small business owner is not as easy as you may think. This is why social media for small business is VITAL! Sure, there are lots of platforms and networks at your fingertips but how do you really make these work to your advantage? Your local audience needs to find your business easily and you need to use social media for this purpose. Where to start is the problem. Many of us post on Facebook occasionally, try the few Tweets and Instagrams, wait for results but nothing happens. For small business owners, this is disappointing and becomes a struggle after a while. This is why it is important to invest some time in deciding which social medium works best for your business and then going after it.
Put Some Thought into Your Social Media Strategy
Before you start, work out which social media platform is best suited to your business or which one you would rather be found on. This depends on which medium best suits the branding and message of your company. You also want to determine if this social medium offers you the reach and options that you’re looking for. Different people use different types of social media. For example, if your company works mainly in the business-to-business area, then LinkedIn should be your first choice of medium to become active on. If your audience is young then you are better off using a social media platform such as Facebook, Instagram, Snapchat, Tumblr or Vine. At present, Facebook has 1.5 billion active users every month. This is one you can’t ignore and every website should have its own Facebook page. The most important thing to determine is your social media strategy, so keep the following 3 key questions in mind as you start your journey on social media for small business:
- What social media platform is my target audience using?
- Which one best suits my business
- Who do I really want to reach using social media?
Aspects That Influence Social Media for Small Businesses
Create Strong and Relevant Content
You need to make sure your articles, messages and promotions are engaging for the reader. If they stop reading after the first sentence your business is not going to benefit. As long as you offer entertaining/engaging/educational information that is specific to your business, people will read it, people will share it and your business will profit.
Give it Some Time
Your social following is a slow process that builds by itself depending on how many people read your posts and how often they are shared. It will not happen overnight but with steady work and ambition, it will start to happen. It doesn’t even have to be a blog every day/week. Your business could share pictures of your products, tips, quotes or anything you deem worth sharing. Remember to keep it engaging!
Never Give Up
This is the most important message. Determination is key when talking social media. Now that we know it doesn’t all happen while we sleep, we need to roll the sleeves up and put the effort in. It will bear its fruit down the line and you’ll be very happy you invested the time and effort as you watch those apples grow.